As the landscape of artificial intelligence (AI) continues to evolve, playing host to a multitude of benefits and challenges, it is concurrently carving out diverse opportunities for legal professionals. In particular, attorneys with a focus in intellectual property (IP) and employment law are actively advising and litigating on behalf of clients who are grappling with the implications of AI integration within their enterprises. These legal experts are now identifying discernible trends within their specialties, trends they recommend other attorneys take into cognizance.
As identified by IP attorney Jonathan D. Goins of Lewis Brisbois Bisgaard & Smith in Atlanta, if you’re the talent, you’re having to try to negotiate that ‘there needs to be additional compensation or additional royalty tied to any usage of my likeness’. This statement underscores a growing concern around the treatment of individuals’ likeness and the necessity for their consent and suitable remuneration amidst the increasing use of AI.
AI’s advance is certainly ‘Creating Havoc’ in numerous domains, with IP and employment law not being exempt. It is crucial that legal professionals across all fields cognizant of the trends and changes shaped by advancing AI. By doing so, they can better equip themselves to navigate through the turbulence and capitalize on the emergent opportunities.