The prestigious lawyer ranking and review firm, Best Lawyers, has recently announced its acquisition of Good2bSocial, a digital marketing agency with a special focus on legal industry clientele. The newly acquired company specializes in a broad spectrum of digital marketing solutions, including social media, content marketing, website development, as well as search engine optimization.
Best Lawyers has been a pioneer in the legal industry, known particularly for its peer-reviewed rankings of lawyers, ever since its establishment in 1981 by Steven Naifeh and Gregory White Smith. Following its purchase by the private equity firm Abry Partners in 2021, Best Lawyers has been expanding its repertoire, with this recent acquisition marking an important step in the company’s growth.
Good2bSocial, on the other hand, was founded a bit more recently, in 2015, by Guy Alvarez and Kevin Vermeulen. Alvarez and Vermeulen bring with them rich digital marketing experience from their years at Practising Law Institute, KPMG, ALM Media, and more. They will continue to lead the Good2bSocial business unit as executive vice presidents, guiding its daily strategy and overseeing its growth and management.
In a recently released statement, Best Lawyers CEO Phillip Greer welcomed Good2bSocial into the “Best Lawyers family” and expressed the belief that the acquisition will add depth to the growing list of capabilities that Best Lawyers can offer its clients.
Earlier this year, Best Lawyers had ended its decade-long partnership with US News & World Report for publishing law firm rankings and decided to independently publish its Best Law Firms rankings. Good2bSocial’s integration into Best Lawyers’ operations, according to the company, doesn’t impact its ranking methodology or transparency.
Co-founder of Good2bSocial, Alvarez, also expressed his excitement about joining forces with Best Lawyers, mentioning the increased resources and expertise they can now bring to their clients.
Neither company has disclosed the financial details surrounding the acquisition.