In a world increasingly dictated by screens and software, e-Discovery is becoming a critical field for legal professionals and corporate entities alike. Recognizing this need, Global Advisory Board Chair Ari Kaplan, a respected legal industry analyst and principal of Ari Kaplan Advisors, recently hosted a discussion within the ACEDS (Association of Certified e-Discovery Specialists) community.
The panelists comprised of key players in the field, including Joy Murao, Founder and CEO of Practice Aligned Resources, Susan Gogley, Legal Counsel for Commercial, Trade & Information Governance at Novelis Corporation, and James Bickley, Managing Director at Celeritas Recruiting. Stakeholders, industry insiders, and curious observers in the field joined the conversation, highlighting the value of brand-building in the e-Discovery landscape.
Amid the increasingly complex and competitive nature of the legal tech sector and the growing need for e-Discovery solutions, professionals must discern how to cultivate their brand to be top-tier service or product providers. This involves the development of cutting-edge solutions and, equally importantly, the strategic positioning of these solutions in the competitive market place.
Building a visible and credible brand in this niche field can help professionals and enterprises increase their market share by attracting more clients who need their services. This is achieved not just through the creation of disruptive e-Discovery solutions, but also by clearly communicating the unique value proposition of these solutions to target audiences.
In a landscape that encompasses law firms, corporate legal departments, and tech companies, understanding the unique needs of each segment can help providers develop more tailored, therefore more effective, e-Discovery solutions.
For more in-depth coverage of the conversation between Ari Kaplan and the panelists, you can access the full conversation at the JD Supra.