In the latest episode of the CMO Series Podcast by JD Supra, the focus is on delivering successful research projects and the strategies that legal marketers need to be aware of. The episode hosts Simon Hayhurst, Director of Hayhurst Consultancy, who shares pivotal insights on how legal marketing and business development professionals can effectively launch their research projects.
Hayhurst, whose consultancy specialises in B2B market research, discusses the steps required to not just get a research project off the ground, but how to avoid common pitfalls that can deter the progress, and the methods to drive strategic decision-making.
Today, legal professionals are in a constant battle to stay relevant in a rapidly changing legal landscape. With an increasing demand to deliver comprehensive solutions, tailored to the individual needs of clients, research forms an integral part of the function. Experts insist that successful research doesn’t just involve the collection and analysis of data, it’s about presenting those insights in a way that facilitates strategic decision-making.
In this interactive discussion, Hayhurst provides first-hand experience and insights on successful research project delivery. He addresses the common challenges faced by professional service marketers and offers pragmatic solutions to overcome those hurdles.
For legal marketers aiming to ensure their projects truly aid their firm’s strategic objectives, this podcast episode is well worth a listen.
To listen to the full episode click, here.