Technology continues to heavily influence the various avenues of our society, and advertising is certainly no exception. With the rise of generative artificial intelligence (AI), a new dimension to ad creation has been introduced that offers a significant edge, albeit accompanied by certain legal implications.
As AI becomes increasingly capable, companies are more frequently utilizing it to not just brainstorm, but to actualize advertisement campaigns. However, this advanced use of technology poses distinct legal risks that are important for corporations and law firms to be aware of.
On the 28th of September, Manatt, Phelps & Phillips, LLP are leading a webinar, aimed at discussing these very concerns and best practices for mitigating such legal risks. The session will run from 12:00 pm to 1:00 pm PT.
Utilizing AI merely as an aid to brainstorm new ideas presents its own legal risks. However, the webinar will additionally focus on the more substantial legal perils that come with using AI to create ads, either wholly or in part.
Generative AI can amplify advertisement campaigns enormously. Still, it is crucial to ensure that ads developed this way are legally compliant, especially given the quickly evolving landscape of digital marketing laws and regulations.
Given the significant roles such entities play, stakeholders in the biggest corporations and law firms would benefit greatly from understanding both the potential advantages of AI-driven ad creation, as well as the legal implications that come with it.
In tandem with a basic understanding of AI, having an in-depth comprehension of these legal nuances is vital for entities to successfully navigate the technological future of ad creation.
It is an opportunity for corporations and law firms to equip themselves with the knowledge of legal risk mitigation in the realm of AI-driven advertisement creation, aiding in informed decision-making and enabling a more secure move towards integrating AI in their advertising efforts.
Legal professionals interested in attending the webinar can register here.