As the traditional legal market continues to grow and evolve, a new tool seeks to enable attorneys, particularly those in smaller law firms, to navigate and capitalize on referrals. The tool, named Overture Law, has designed itself to assist lawyers in capturing revenues that they may be currently turning away due to a lack of connections, expertise or jurisdictional restrictions.
Overture Law addresses a common dilemma in the legal profession, particularly among solo practitioners and small firms. Often, attorneys are approached by clients who require legal assistance outside their practice area or jurisdiction. While the inclination is to help, they may not have the contacts or expertise to do so effectively. Overture Law seeks to resolve this by offering a lawyer-to-lawyer referral platform. This platform enables attorneys to refer cases to qualified fellow lawyers, thereby earning referral fees from the case.
Distinguishing itself from other lawyer-to-lawyer referral platforms, Overture Law’s primary focus lies in promoting the sharing of referral fees among attorneys in smaller firms. This could be seen as a potential game-changer for small law enterprises.
Overture Law is the brainchild of notable industry veterans. Its founding members include Brian Liu and Arya Firoozmand, the original co-founders of LegalZoom and BizCounsel, as well as Curt Brown. These seasoned founders borrowed from their experiences with LegalZoom and BizCounsel to craft a platform that is as useful for the modern attorney as it is for subsequently reaping “hidden” revenue.
To ensure ethical practice, Overture Law is set up as a law firm in California and operates as a co-counsel facilitator between attorneys who want to refer cases. All trust accounting is processed through their affiliated law firm LF Brown Law.
In terms of the operational functionality, Overture Law offers its platform to attorneys who want to post their referral requests. Post acceptance as an Overture network member, attorneys have access to these referral requests. The ultimate decision on which attorney receives the referral rests with the referring attorney.
The platform handles billing and the distribution of fees with a transparent breakdown. The attorney who handles the matter gets 65% of the fee, the referring attorney gets 15%, and the remainder of 20% goes to Overture.
Firoozmand, in his discussion about the platform, has emphasized the platform’s ease of use. His perspective is that Overture shouldn’t supplant anything an attorney is currently doing; instead, it should serve as an adjunct to law practice, seamlessly facilitating revenue-generating activity.
Note: Overture Law is a paid sponsor of the LawNext podcast. The original article was published at LawNext.