In a recent episode of the Legal Marketing 2.0 Podcast, leading legal marketing experts Guy and Kate Boyd discussed the past, present, and future of the legal industry. The podcast, which focuses on developing trends within the legal sector and best practices for marketing within said sphere, tout’s Boyd’s impressive career as a focal point in this discussion.
Boyd, a 25-year veteran of the legal industry, has provided her services to renowned law firms such as Shearman & Sterling and White & Case. In pursuit of broadening her horizon, she completed an MBA at NYU in 2014, which evidently helped her bring her extensive business and legal experience to high-growth legal tech vendors HighQ and Kira Systems.
In 2018, Boyd co-founded the litigation fund Validity Finance, where she served as COO. Most recently, she linked arms with technology-driven legal firm Sente in 2022. Also worth noting is Boyd’s active participation on the boards of several leading legal establishments.
The podcast episode dives into the intricate details of Boyd’s career as well as her insights and perspectives on the evolution of legal marketing. For legal professionals alert to the ever-changing dynamics of the legal industry and solutions to the new challenges it poses, this episode should make for a must-listen piece of content.