In the latest episode of On Record PR, Gina Rubel goes on record with Susan Bocamazo, Managing Director of BridgeTower Media. They delve into the potential advantages that lawyers may derive from mutually beneficial relationships with media professionals.
A renowned figure in the field, Susan Bocamazo brings to the table her rich experience as a graduate of Providence College and Harvard Law School, and as a former practitioner in the litigation department of Testa, Hurwitz. Her expertise presents invaluable insights into the synergy between legal practice and media collaboration.
One of the discussed strategies includes raising the profiles of lawyers by partnering with the media. The insights gathered from the discussion suggest that rather than solely serving as vehicles for institutional advertising, media outlets can provide platforms for legal professionals to position themselves as authorities in their realm, share insights, and provide value to the audiences.
As media landscape becomes increasingly integrated with various industries, the episode underscores the importance for legal professionals to leverage these avenues to reinforce their visibility and influence in the field.
Whether increasing one’s professional standing or furthering legal discourse to wider audiences, cultivating relationships with the media could indeed be a strategic move for savvy legal practitioners. The full interview provides an in-depth overview of harnessing the power of media partnerships, for those legal professionals keen to explore further.