Legal Tech Entrepreneur Matt Spiegel Automates CRM for Law Firms: The Lawmatics Journey

The rapidly evolving landscape of legal technology has given rise to numerous enterprising individuals leaving their law practice to venture into legal tech start-ups. Notably, Matt Spiegel, a former criminal defense lawyer, founded MyCase, an early cloud-based law practice management firm. In 2012, he successfully sold the company to AppFolio.

Departing the company in 2015, Spiegel entered into the software industry, to assist organizations in managing trade shows and events. His orientation back to the law industry was marked in 2017 with the creation of Lawmatics, a client relationship management (CRM) platform specialized for law firms.

It was a previous episode of the LawNext podcast in 2018 that saw Matt Spiegel elucidate on the development of Lawmatics, remarking on the lack of software in the legal industry dedicated to automating marketing and business operations. Over the years, his venture has procured $12.5 million in funding, advanced the platform’s capabilities with time-billing and e-payments, and incorporated the use of generative AI to aid law firms in creating and editing client emails and marketing campaigns.

In the most recent episode of LawNext, Spiegel expands on his journey as a legal tech entrepreneur, the foundations of Lawmatics, how the platform automates legal marketing and relationship management, and divulges on his future intentions for both the company and platform. Follow this link to the complete episode.