In the latest episode of the Legal Marketing 2.0 Podcast, civil appellate lawyers Todd Smith and Jody Sanders discuss their unique methods of applying their skills beyond the appellate briefs and oral arguments typically associated with their work. Listen to the full podcast here.
Smith and Sanders engage in extensive trial court work which delves into legal strategy, potentially dispositive motions, jury charges, and meticulous planning to prevent legal error and develop cases for appeal. Their example demonstrates the versatility of legal skills and the possibilities of niche specialisations in evolving legal landscapes.
Beyond their court activities, they’ve ventured into leveraging new media channels for promoting their niche practice. As the podcast world continues to evolve and grow, Smith and Sanders have harnessed its potential to boost their professional profiles and promote their areas of expertise.
For legal professionals, this reflects a shift in the way individuals can augment their career progression – stepping past the traditional confines of networking and client interaction in favor of embracing technological innovation and the myriad opportunities it offers. It also serves as a reminder that as the field of law expands, so do the methods of practicing—and promoting—it.