In a recent episode of the Legal Marketing 2.0 Podcast, the focus was on Global Strategic Growth. The guest for the episode was Craig Budner, global strategic growth partner for K&L Gates, a global law firm with around 2000 lawyers working across five continents and 48 offices
Craig Budner’s primary role within K&L Gates entails managing the firm’s global recruiting and integration functions. This involves both attracting and retaining top-tier legal talent, and ensuring all new hires become well-adjusted, high-performing members of their respective teams.
Beyond recruitment, Budner is also tasked with overseeing the company’s global business development initiatives. This not only includes identifying opportunities for the firm to extend its reach, but also devising strategies to cement the firm’s standing in its existing markets. In an increasingly competitive global legal landscape, the skills and expertise Budner brings to the role are critical for the firm’s continued profitability and growth.
Alongside these roles, Budner manages the firm’s marketing operations and media relations on a global scale. This necessitates a thorough understanding of the current media landscape, as well as a knack for identifying optimal pathways for the firm’s messaging.
In addition to his managerial duties, Craig Budner serves on the firm’s management and advisory committees. This allows him to provide surefooted, informed advice on strategic decision-making at the highest level of the organization.
The in-depth interview with Budner provides valuable insights into the complexities of managing growth and development strategies within an expansive global law firm like K&L Gates. The episode is a must-listen for legal professionals interested in strategic growth or who work in multinational legal firms.