SEC’s Amended Names Rule Targets Greenwashing and Enhances ESG Criteria Compliance

On September 20, 2023, the U.S. Securities and Exchange Commission (SEC) issued a final rule amending the so-called “Names Rule” that is “designed to modernize and enhance” protections under Rule 35d-1 of the Investment Company Act of 1940. This modification forms part of the SEC’s wider efforts to regulate environmental, social and governance (ESG) matters. Further, this recent amendment is the SEC’s latest attempt to curb the growing trend of greenwashing in U.S. capital markets.

For those unfamiliar, greenwashing is a deceptive practice used by some companies to give an unmerited appearance of being environmentally friendly. However, inconsistencies or lack of standardization in ESG evaluations and scoring methods often create loopholes for such misleading portrayals.

Amending the ’40 Act Names Rule is an indication that the SEC is taking a stringent stand towards enforcing transparency and eliminating greenwashing. This step underscores the importance of ESG factors in investment decisions and suggests that the SEC is ready to make compliance to these factors a regulatory requirement for investment companies.

An essential facet of this final rule is that it aims to provide a clear set of guidelines for ESG labeling. For a company to rightly claim to be ‘green’ or ESG focused, it needs to adhere to specific criteria, thereby providing assurance to investors about the validity of such claims. While preventing greenwashing is undoubtedly challenging, such steps are crucial due to the ever-increasing importance of ethical investment strategies in finance today.

This amendment highlights the trend of financial and legal industries worldwide taking serious note of ESG criteria. When the implementation of such rules becomes widespread and strictly enforced, we may very well be on our way towards a fair, transparent, and genuinely sustainable future in the finance sector. No doubt, industry professionals should keep a close watch on further developments and how they may shake up regulatory compliance in the future.

For more detailed information, please refer to the original article by Akin Gump Strauss Hauer & Feld LLP here.