In recent legal news, a former reality TV star raised attention in October 2023, as he began his legal fight to protect his likeness against a technology giant investing heavily in artificial intelligence (AI). The case that has become known as Kyland Young v. NeoCortext, Inc. appears to set a distinctive marker, echoing a series of copyright-themed AI lawsuits, particularly a class action initiated by notable authors Sarah Silverman and two others against OpenAI back in July.
According to a legal review by BakerHostetler on JD Supra, the case raised eyebrows given the unique twist of featuring a plaintiff from a reality TV background – ‘Big Brother’. Though Kyland Young’s star power may be debatable, the legal arguments in his case aren’t dismissed lightly.
The crux of the lawsuit revolves around Young’s claim of improper usage of his likeness by NeoCortext Inc., an AI company who he alleges used his voice and image without his explicit consent. This case stands as a notable development for legal practitioners dealing with privacy and intellectual property rights in the age of artificial intelligence.
The geographical moves of the AI face-off, with significant cases popping up in different jurisdictions, suggest a global challenge for corporates and legal professionals in the technology industry. These somewhat novel cases may eventually form the basis for new legal precedents, influencing future resolutions and actions in the rapidly evolving AI and digital space.
It is essential for lawyers, company executives, and policymakers to monitor these cases carefully. Their outcomes are likely to shape many aspects of AI technology development, intellectual property rights protections and the broader regulations surrounding AI usage.