In the legal sphere, business development (BD) is no longer a mere accessory. For ambitious law firms, it has become a cornerstone to their growth strategy, irrespective of their size. In a recent episode of Passle’s CMO Series Podcast, Ed Lovatt had the opportunity to engage with Andrew Laver, Chief Marketing and Business Development Officer at Porzio, Bromberg & Newman, about this very topic.
Laver, who will assume the position of LMA Treasurer in 2023 and is a recognized speaker in the field, shared his insights on his experience in constructing a successful BD-centric marketing team. The areas covered during their discussion offered a comprehensive understanding of the subject, ranging from recruitment strategies to establishing a positive influencing culture.
The discussion also dwelled on how Laver is implementing knowledge gained from his experience with AmLaw 100 and 200. The AmLaw lists, recognized as esteemed rankings in the legal world, include some of the most successful law firms and provide valuable perspective on best practices for business development and marketing in the law sector.
For professionals working in the legal world, these insights can pave the way for a more holistic understanding of the BD strategies being implemented in some of the most successful law firms today. Andrew Laver’s contributions towards propelling BD in his firm could serve as a valuable knowledge resource for contemporaries attempting to emulate a similar growth trajectory in their respective firms.