Social Media Investment Promotion Challenges Outdated Securities Laws

In a time when social media platforms such as YouTube and Instagram are playing host to an array of investment pitches, the legal landscape is grappling to determine what the sales of securities mean in this digital era. Venture capital firms, amongst others who promote investment projects online, are encountering lawsuits lodged by unsatisfied purchasers. All of this is taking place under the gaze of a securities law that was established during the Depression era, prompting not only a clash of ages but also a pressing need for clarity and reassessment in a modern context.

The law in question has permitted investors to sue the seller for a refund for several decades if they have been defrauded or have purchased an unregistered security. Nevertheless, the industry’s evolution, marked by the emergence of innovative investments, like various crypto projects marketed on social media, has challenged the interpretation of “seller”.

Just this month, the US Supreme Court declined to review a case concerning the real estate management company, Cardone Capital LLC. The details of the case expose the complexities of this issue as we see how aging securities laws interact with contemporary, digital modes of investment promotion. These are legal challenges that beg for resolution, as ambiguities continue to linger for promoters in the absence of explicit rules.

The full case report can be found here.

As this legal landscape continues to unfold, it is apparent that revisiting and evaluating these longstanding laws is necessary to keep pace with the unique characteristics and challenges of our increasingly digital world.