In an age where data privacy concerns seem to rise in direct proportion with the escalation of online activity, new legislation arrives that poses significant obligations on data brokers. On October 10, 2023, California’s governor, Gavin Newsom, signed SB 362 into law, commonly referred to as the “Delete Act”. This enacts a stride towards establishing greater safeguards for consumer online privacy rights.
The “Delete Act,” as it’s now known, is a fundamental tool in California’s privacy litigation toolkit. This enactment is primarily geared towards bolstering consumer privacy online. Its implications throw a spotlight on how data brokers, who are at the forefront of crunching big data, handle sensitive information.
The “Delete Act” and its bolstered responsibilities for data brokers convey a clear message about California’s commitment to consumer online privacy rights. As indicated by its title, the new law grants consumers the right to request data brokers delete personal information under certain conditions.
Moreover, an underlying obligation is now placed on data brokers to comply with the new regulations set forth by the Delete Act. It steers corporations towards observance of the right to privacy, a recurring theme in today’s tech-driven society.
This shift begs the question: how will legal practitioners, especially those active in technology transactions and data privacy practices, adapt to this new landscape?
For a more detailed review of the California Delete Act, refer to the analysis made by Bradley Arant Boult Cummings LLP here.