In the midst of a rapidly evolving environment marked by shifts in privacy laws and a surge in related litigation, renowned member of the defense bar, Sean M. Buckley, underlines the urgent need for the corporate sector to assess their compliance. This call to action is, in large part, a reaction to the rising tide of class action lawsuits emerging in the recent past.
This contemporary landscape in which companies find themselves compelled to tread lightly is characterized by active considerations at the Federal Trade Commission to institute rules around commercial surveillance. Additionally, numerous states within the U.S. have established their own proprietary data privacy laws and this confluence of factors has instigated a sudden proliferation of class action claims concerning pixel tracking litigation.
According to Buckley, a member at Dallas-based national law firm Dykema, the current compliance programs adopted by many corporations are struggling to keep pace. Buckley is quoted saying, “Compliance programs out there right now are finding the dirt underneath is turning to quicksand. They are not keeping up with the velocity of the new laws and new regulations and new interpretations being passed as it relates to privacy and digital tracking.” With this, he casts a spotlight on the pressing need for organizations to gear up and adapt swiftly to the evolving legal landscape.
The concerted efforts by the defense bar to underline the necessity of robust compliance frameworks is significant for businesses seeking to avert future claims. As such, this scenario becomes of paramount concern to corporate legal professionals worldwide, who are tasked with navigating these complex, high stakes issues.
For a comprehensive understanding of Buckley’s assessment and his thoughts on how corporations might bolster their defense against potential legal repercussions, you may refer to the original examination on this complex issue here.