Developing new business and fostering client relationships is a fundamental aspect of working in law, particularly for partners within firms. However, the expectations of this facet of the job often extend to associates too. Nurturing their own business development (BD) capabilities from early stages in their careers is a necessity. For a significant number, the full understanding and importance of this role doesn’t fully crystalize until they climb further up the corporate ladder, where the implications of BD are considerably heightened. To read more click here.
A meta description adds that associates in law firms, both in the United States and the United Kingdom, have expressed a need for greater exposure to varied approaches of business development relevant to their level of seniority. This is believed to stem from a current perceived lack of diversity in business development styles being taught.