Legal advertising has seen its fair share of unique and memorable campaigns. From the Texas Law Hawk, a pseudonym that garnered attention long before endorsement from Taco Bell, to Jamie Casino’s fiery hard-core Super Bowl advertisement. We have also witnessed the unconventional approach of attorney Daniel Muessig, who in his ad proclaimed that he thinks like a criminal. Unfortunately, this legal maverick started serving a five-year prison sentence last year, which somewhat exemplified an unexpected form of truth in advertising.
However, a new wave of captivating legal advertising is radiating from New Orleans, with attorney Juan LaFonta‘s latest ad showing the potency of repetition in ensuring brand recall. A mere hour after watching the ad, viewers already find themselves muttering his name, such is the charisma and repetition deployed in this ad campaign.
This article was penned by Joe Patrice, a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Patrice also serves as a Managing Director at RPN Executive Search. For more detailed coverage, you may read the full article here.