In a recent episode of Passle’s CMO Series Podcast, Emily McKeown, Business Development Director at Godfrey & Kahn, gives an interesting interview on the state of legal business development today. McKeown emphasizes the importance of authenticity in business development while addressing the respective needs of the firm, its people, and clients.
Business development in the legal sphere has recognized best practices. However, upon careful observation, it becomes apparent that every firm has its unique way of running things. Hence, the most effective approaches to business development are tailored to fit the specific structures and workings of each firm.
Emily McKeown’s discussion with the podcast host, Cam Dobinson, brought focus onto how a business development approach that is a genuine reflection of a firm’s ethos can enhance its market presence and people relations. McKeown and Dobinson covered a wide area in their discussion, exploring what constitutes effective business development and its key ingredients.
In summary, Emily McKeown brings forth the idea of customizing business development strategies to sync with a firm’s intrinsic values, its personnel, and its clientele. This approach, according to her, leads to an authentic and impactful business development trajectory compliant with both market reality and firm’s vision.