On November 27, 2023, the California Privacy Protection Agency (CPPA) presented draft regulations focusing on automated decision-making technology (ADMT), including artificial intelligence (AI). The proposed regulations would boost consumer protections related to the profiling of consumers, which encompasses employees as well.
The ADMT regulations would delineate specific measures to safeguard consumer data. Such protections are increasingly vital in an age where AI and similar technologies are becoming integral components in decision-making processes, affecting everything from online shopping recommendations to job recruitment.
The application of ADMT is an issue of growing concern for consumers. It’s not uncommon for wide-ranging information, including personal preferences or behaviors, to be utilized by these systems. These new regulations attempt to address those concerns and provide a clear framework for entities to operate in.
Potentially affected stakeholders have been encouraged by the CPPA to express their viewpoints on the regulations to help shape the final version. The direction in which the CPPA goes could provide guidance for other jurisdictions eyeing similar measures.
If accepted, these draft regulations could set an impactful legal precedent, further reinforcing California’s reputation as one of the forefront states in privacy law. It is indicative of a growing trend towards more stringent data protection measures and will surely be watched by privacy professionals around the world.
For the full details of the draft regulations and its implications, follow the story here.