As legal professionals, be aware of the important alterations the Federal Communications Commission (FCC) is pondering towards current consent policies. The FCC announced on November 22nd that new rules, potentially requiring what it refers to as “one-to-one consent,” are set to be discussed on December 13. This change could bring a significant disruption to the lead generation industry and potentially increase future litigation risks for those who fail to remain vigilant. More details can be found at the original report published by JDSupra.
Compliance with the evolving regulations proposed by the FCC is essential to avoid regulatory penalties and litigation. The changes place a key focus on consent, representing a departure from existing practices. With legal implications far-reaching, not just for lead generation activity, but also in the fields of telecommunication, marketing, and technology, these shifts warrant close examination from all relevant parties.
Given these developments, the report and order being discussed by the FCC also plans to address issues related to the application of National Do Not Call (NDNC) registry protections in the context of text messages.
This critical shift demands a thorough understanding of these potential changes and their implications, to keep your practices compliant and avoid any inadvertent regulatory breach. Therefore, it is recommended that legal professionals closely monitor the FCC’s deliberations in the coming weeks.