In an unexpected twist in the beauty industry, children have become a powerful tool for skin care promotion and marketing – ‘baby beauty’ influencers, as they are being called. This new trend was highlighted in a recent article by Amanda Little, profiling a 7-year-old influencer named Haven Garza. Garnering millions of followers on her TikTok account, Garza, who shares the page with her manager mom and her twin sister, Koti, makes beauty tutorials demonstrating high-end skin care products.
In a particular two-minute clip, Haven skillfully applies products from brand Rare Beauty valuing over $400 while serving up the kind of delightful enthusiasm only a child can provide. This youthful yet influential presence has had a noticeable impact on product promotion, shaping up to be a significant trend in the skincare industry.
Yet this trend, while fascinating, also beckons pointed questions regarding endorsements, the potential for exploitation, and the ethical framework of social media platforms hosting content aimed at and featuring minors. As legal professionals in corporations and law firms across the globe, it is essential to keep abreast of such exciting, fast-paced trends which carry potential legal and ethical ramifications.
For more details, check out Amanda Little’s complete article on Bloomberg Law.