While a law firm’s primary goal may not necessarily be profit-maximization, the value of considering law practices within the ambit of business models cannot be downplayed. Aging law firms, like one wise and successful painter starting late in her years, could benefit by reassessing their firm’s technology at any stage in the life of the firm.
In a recent episode of the Non-Eventcast, Joyce Brafford from ProfitSolv discussed key characteristics and considerations pertinent to law firms when selecting appropriate software for their administrative and financial tasks. Brafford pointed out the overwhelming deficiency in the attention law firms pay to financial management, which could be bolstered by the insights and transparency provided by savvy financial software systems.
Furthermore, law firms were urged to ponder and action their adoption of other relevant software products, such as Customer Relationship Management (CRM) tools. Brafford highlighted the crucial role of proficient marketing software in leveraging an impactful online presence for law firms. She emphasized effective content marketing strategies and streamlined management of social media posting, a task readily facilitated by ProfitSolv’s ClearView Social.
Pragmatic, and perhaps even transformative, technological shifts can signify the difference between nurturing a static law firm and a dynamic business. It merits noting, as is discussed in the podcast, that treating your law firm as a business in the truest sense doesn’t translate to undermining your legal principles. On the contrary, it can let you better serve your clients by freeing up resources, time, and energy that is otherwise wasted on inefficient practices.
The full details of these discussions are available in the full podcast hosted by legal technology expert, Jared Correia.