Gowling WLG has unveiled a new artificial intelligence (AI) assisted service, aptly named Saturn. The main focus of this innovative tool is to aid clients in transforming their brand protection strategies into more data-driven, analytically sharpened processes. Not only does this tool echo the functionalities of other AI-based platforms that detect online counterfeits, but it adds a layer of legal analysis and strategy making to the results, as stated by John Coldham, London-based partner and UK head of brands and designs at Gowling WLG. Read full story here.
Inspiration for Saturn sprung forth when a Gowling associate, while on secondment with a client, identified the strenuous and costly nature of brand protection. This observation paved the way for the conception of this platform, which seeks to alleviate some of the burdens of brand protection by capitalizing on AI technology.