Google’s parent company, Alphabet Inc., is currently in talks with financial advisors regarding a possible acquisition of online marketing software firm, HubSpot Inc., according to a report by Reuters. With HubSpot’s current valuation standing at approximately $34 billion, such a deal would represent a significant purchase in the tech sector.
The Google parent has recently met with investment bankers from Morgan Stanley to discuss a potential offer for HubSpot, the report further added. However, those familiar with the matter have indicated that these discussions are in the early stages and no definitive conclusions have been reached.
Notably, such an expansive acquisition would be uncommon for a tech giant like Alphabet due to the high level of current monitoring by antitrust regulators. Google finds itself amidst an array of antitrust challenges, including litigation initiated by the Justice Department.
Concerns around tech monopolies and consolidation in the sector are ongoing matters of debate in legislative and judicial circles. The consequences of potential antitrust violations and the steps that regulators might take are yet to be defined.
Neither Alphabet nor HubSpot have released any official statements regarding the potential deal at this point.