As the Legal Marketing Association’s annual gathering wraps up in San Diego, attendees have had the chance to partake in a robust agenda focused on niche areas such as concrete AI applications and in-depth exploration of data usage in marketing. The meeting, the largest of its kind dedicated solely to the legal marketing and business development profession, attracted approximately 1,200 attendees.
In addition to the learning and networking opportunities, the conference also featured some highly coveted swag items, which have become a staple at any gathering of this magnitude. This year, the conference offered hydration with water bottles, courtesy of Great Jakes, and welcomed attendees to the Marketplace area with gummy bear test tubes from De Novo Digital. For those who made the common conference mistake of breaking in new shoes, padded-sock swag options from QorusDocs and Litera would have come in handy.
Other notable freebies include Introhive’s swag distribution methods, Smith.ai’s addictive mints, and a hacky sack from PlayPlay that had the potential to start an impromptu hack circle on the conference floor. Attendees also picked up notebooks from Intapp, blue-light glasses from Profitsolv, and had the opportunity to flash their Chambers prowess with a stylish tote.
For full insights from the event, keep an eye on the LMA on ATL channel in the coming week.
Details as per an article on Above the Law.