Many attorneys have traditionally viewed social media as either a distraction or a marketing facade. However, these platforms are, in fact, invaluable tools for extracting business intelligence. As the saying goes, “the more you know, the more you’ll grow”; and deciphering the potential of social media for uncovering new channels of business intelligence can undoubtedly shape one into a business development and management virtuoso.
In a recent episode of the Non-Eventcast podcast, the hosts invited Betsy Munnell of EHMunnell to discuss how to leverage social media platforms for business intelligence.
During the chat, Munnell, who transitioned from being an attorney to coaching attorneys on business development, guided on how she gets lawyers to engage on social media. She particularly emphasized teaching them how to use such platforms for gathering intelligence pertinent to their practices. Munnell also highlighted how platforms like Twitter have become primary sources of breaking news, while LinkedIn is an excellent place for meeting and networking with other professionals.
Discussing additional technology topics, Munnell seasoned the conversation with insights into the value of Customer Relationship Management (CRM) tools for law firms. She concluded her discourse by presenting her thoughts on the future of AI in legal.
If the utilization of your social media platform is not delivering expected results, perhaps it is time to rethink its traditional usage. Check out this informative podcast episode to initiate the wind of change.
For those interested in learning more about CRM resources, feel free to explore the CRM Buyers Guide at the Non-Event.
For further insight, seek advice from Jared Correia, consultant and legal technology expert, who is also the host of Non-Eventcast.