Carlos Kuri, the previous chief strategy officer and general counsel for the colossal media festival, SXSW, has recently been appointed as the new top legal executive for U.S. Soccer. This strategic move by U.S. Soccer comes at a consequential period for the sport nationwide as it prepares for the upcoming Men’s World Cup in 2026 and seeks to boost the development and popularity of the sport in the United States.
Known for his extensive experience and skill, Carlos Kuri’s addition to U.S. Soccer marks a significant change for the governing body of soccer in the United States. Kuri, speaking about his appointment, has characterized this as a ‘momentous time for the organization and sport’. He emerges amidst preparations for the United States co-hosting the Men’s World Cup in 2026, a major global event that will invariably influence the trajectory of soccer in the country.
More on this story can be found on
law.com/corpcounsel
. Their article gives more insights into Kuri’s appointment and the impact it is expected to have on U.S. Soccer as it strategizes to fuel the growth of soccer nationally.