Earlier this year, artificial intelligence research lab OpenAI revealed a new AI system known as Sora, capable of generating up to a minute’s worth of video content from short prompts. Interestingly, shortly after this announcement, Italy’s data protection authority, the Garante, launched an investigation into the tool, marking the first occurrence of such scrutiny.
Legal experts from around the world have been closely watching the progress of this investigation, as its outcome could potentially test the legitimate interest exemptions that artificial intelligence companies like OpenAI have been relying on for data processing under the European Union’s General Data Protection Regulation (GDPR).
While the specifics of the investigation and its implications are still largely under wraps, a clear resolution could set a precedent that will impact the future development and deployment of generative AI systems not just in Europe, but around the world.
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