Social media has given a voice to young people who are increasingly setting both political and moral agendas. This shift poses new challenges for law firms which are struggling to keep up with the rapid pace of change. A case in point is YouTube star Dhruv Rathee, whose pointed criticism of Indian Prime Minister Narendra Modi’s policies may have contributed to Modi’s loss of a supermajority in recent elections. Rathee and other young influencers are using their vast online followings to question and disrupt established political powers. As the environment becomes less tolerant of unfavorable media, Rathee’s bold questions resonate with a growing audience.
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