Marketing and business development budgets are limited for many, but the implementation of advanced marketing technologies without adequate support can often fail to deliver the desired outcomes. This predicament was eloquently summed up by one firm, stating, “We bought top-of-the-line software with all the bells and whistles. We expected it to track all of our clients, prospects, alums, pitches, and data. But it just doesn’t work.”
Law firms, particularly those with more than ten attorneys, require intricate technology and process management systems to maintain order and efficiency. In the realm of marketing, having a well-equipped and well-funded department has transitioned from being a luxury to a fundamental necessity. Despite this evolution in marketing needs, the challenge remains that technology, devoid of appropriate support, resembles the futility of installing a lightbulb in a house without electricity. Deborah Farone delves into this issue further in her discussion at American Lawyer.