NCAA Faces Antitrust Lawsuit Over Former Basketball Players’ Likeness Rights

In a recent antitrust class action lawsuit filed against the NCAA, several ex-basketball players are seeking compensation for the use of their names, images, and likenesses. The former athletes allege that the NCAA exploited its “monopoly power to pay nothing to the people whose names, images, and likenesses it uses without their consent in support of its multibillion-dollar enterprise.” This case could have significant ramifications for the sports industry’s use of athlete likenesses and the legal frameworks surrounding compensation for such use. For a deeper dive into the legal arguments presented, click here.