In recent years, the advent of the social media “influencer” has revolutionized advertising. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. However, this relationship can be fraught with legal issues, including in the arena of copyright law.
To navigate these complexities, companies and content creators might consider drafting and entering into clear agreements, among other measures. These steps are crucial in protecting against copyright infringement claims, where the plaintiff must prove ownership of a valid copyright and demonstrate unauthorized copying of the protected elements.
For further reading on how to effectively manage copyright issues in such partnerships, [this article](https://www.law.com/2024/07/03/7-ways-companies-and-content-creators-can-navigate-copyright-law-for-a-successful-partnership/) outlines seven key recommendations.