Many law firms continue to falter in their marketing efforts due to a lack of education and strategic planning, according to a recent report. Brendan Chard, founder and CEO of The Modern Firm, suggests that a significant number of firms fail because they do not fully understand their clientele, leading to ineffective marketing strategies and missed opportunities online.
“You’ve got to be realistic about where your clients are coming from and put your marketing efforts towards that,” Chard noted. He emphasizes that many potential clients commence their attorney search online, as highlighted in the recent Clio report from April. Despite this, a considerable portion of law firms still neglect to develop a coherent online marketing strategy.