As part of the Legal Marketing Association’s new partnership with Above the Law, each month they share a roundup of insights from Strategies & Voices, an online trade journal dedicated to legal marketing. This latest edition delves into three pivotal acronyms: PR, AI, and CRM.
PR: Managing Expectations in a Complex Media Environment
The current media landscape has made law firm PR campaigns increasingly challenging, particularly with media consolidation and paywalls. In Setting Expectations for Public Relations in Today’s Landscape, three seasoned PR professionals offer advice on keeping law firms in the news and managing internal expectations. They emphasize the utility of paid media strategies, whether in print, newswires, or social channels like LinkedIn.
AI: Crafting Effective Prompts
The use of generative AI tools relies heavily on the quality of input. Breaking Down Effective Prompting for AI provides several techniques for creating effective AI prompts. For example, posing hypothetical scenarios can help clarify how new laws might affect legal strategies.
CRM: Ensuring Adoption Across the Firm
Rolling out a CRM system presents various challenges, from data migration to resistance to change. The Tipsheet: How to Gain Buy-in for a New CRM Tool Across Your Firm offers 13 tips to facilitate a successful rollout. Customizing the CRM to fit the legal context, such as incorporating legal-specific terminology and client categories, can make it feel more tailored to the firm’s needs.
Through July and August, Strategies & Voices will focus on Marketing Management and Leadership, covering topics like thought leadership vs. content marketing, law firm culture, and strategic planning. Professionals with compelling case studies or marketing insights are encouraged to share their ideas with Strategies & Voices.
Katherine (Katie) Hollar Barnard is the managing partner of Firesign | Enlightened Legal Marketing and serves as co-chair of the LMA’s Strategies & Voices editorial committee.