Lululemon Athletica Inc., a leading name in the athleisure market, is facing a putative class action lawsuit in a Miami federal district court. Plaintiffs accuse the retailer of engaging in ‘greenwashing’ through its marketing campaigns, which they claim misled customers into believing the company’s environmental friendliness despite an increase in its greenhouse gas emissions. The lawsuit underscores that, “Critically, in the face of a global climate crisis—and contrary to its express commitments to reduce carbon emissions—Lululemon’s greenhouse gas emissions have more than doubled since the start of the Be Planet campaign in 2020.”
The plaintiffs, represented by Joshua Eggnatz and Michael Pascucci of Eggnatz Pascucci, argue that Lululemon’s actions directly contradict its sustainability claims. More details on the lawsuit can be found through this article.