Google’s $500M Attempt to Thwart Microsoft EU Cloud Deal Fails

In a recent development in the competitive landscape of the global cloud market, Google attempted to thwart a Microsoft antitrust settlement in the European Union. Google reportedly offered a $500 million alternative deal to the Cloud Infrastructure Services Providers in Europe (CISPE), the group behind the EU complaint against Microsoft. According to Bloomberg, the offer came just days before CISPE finalized their settlement with Microsoft.

Google aimed to persuade CISPE to maintain its EU antitrust complaint by proposing a package valued at nearly $500 million, including more than five years of software licenses and approximately $15 million in cash. Despite the lucrative offer, CISPE proceeded with the settlement with Microsoft, which required the group to accept several compromises, as TechCrunch noted.

CISPE officially raised its complaint against Microsoft in 2022, accusing the software giant of “irreparably damaging the European cloud ecosystem” by increasing costs for running Microsoft’s software on rival cloud services. Despite the group’s initial public promises, the settlement terms with Microsoft have not been fully disclosed, and major competitors like Amazon and Google were notably excluded from the deal.

The settlement agreement reportedly included a lump sum payment from Microsoft to cover CISPE’s legal fees, with Reuters noting that Microsoft paid around $22 million as part of the deal. However, Google has neither confirmed nor denied making a counteroffer or the conditions tied to it.

Google’s attempts to catch up with Microsoft and Amazon in the cloud sector have seen recent advancements, with the company posting $900 million in profit from its cloud operations in the first quarter of 2024, surpassing market analysts’ expectations. Despite these gains, Google’s endeavor to increase regulatory pressures on Microsoft in the European market appears to have fallen short.

For CISPE, the resolution aims to provide European cloud providers the ability to offer Microsoft services on local infrastructures. A spokesperson for CISPE indicated that the decision to settle with Microsoft was seen as the best route for the European cloud sector, despite being presented with several alternative options.

The unfolding events highlight the intensifying rivalry in the cloud market and the strategic moves tech giants are making to gain an edge. As both Microsoft and Google position themselves for future growth, the interplay of regulatory dynamics and corporate maneuvers will continue to shape the competitive landscape.

For detailed coverage, refer to the original article on Ars Technica.