IOC and Paris 2024 Step Up Legal Measures to Protect Olympic Branding

Legal teams for the International Olympic Committee (IOC) and the Paris 2024 Olympic Games are actively combatting intellectual property abuse by employing online tracking measures and issuing cease-and-desist letters. These efforts aim to protect the integrity of the Olympic brand and shield it from unauthorized commercial use. Potential infringements could lead to financial penalties amounting to billions of euros, underscoring the substantial economic stakes involved. For further details on how these legal strategies are being implemented, refer to the original article.