Two seasoned professionals from the realm of legal media have united to create a comprehensive communications consultancy, tailored to serve the intricate needs of legal and business clientele. This newly established firm, LIMELIGHT, is the brainchild of Kenneth Gary and Erin Harrison, who both have extensive backgrounds at ALM and subsequent experience in various public relations and business development roles.
LIMELIGHT aims to leverage technological advancements and industry knowledge to guide clients through the complexities of legal and business environments. Their service offering encompasses strategic planning, media relations, crisis management, content creation, digital and social media marketing, video production, and event management. “We created LIMELIGHT to address the evolving needs of businesses operating in highly regulated industries and a digital-first world,” said Gary, highlighting their focus on delivering data-driven strategies that yield measurable results.
Gary, who has qualifications as both a lawyer and a journalist, previously held the position of chief growth officer at Infinite Global, and was a partner at Baretz+Brunelle. His extensive tenure at ALM saw him in roles such as publisher of The National Law Journal and Legal Times, and vice president and group publisher for the law firm segment, where he managed brands like Law.com, Corporate Counsel, and Inside Counsel.
Harrison’s experience at ALM included editorial leadership roles such as editor-in-chief of Inside Counsel, Legaltech News, and multi-platform content. Post-ALM, she continued to thrive in the legal market at various PR firms, recently serving as senior vice president at The Bliss Group and NextTech Communications, and formerly as managing director at Plat4orm and Baretz+Brunelle.
Harrison emphasized their client-centric approach: “Limelight is more than just a communications firm. We are strategic partners who help our clients navigate unique challenges, seize new business opportunities, and achieve their objectives with speed and precision.”
More detailed information can be found in the announcement on LawNext.