Red Roof Appoints New General Counsel to Drive Brand Elevation and Expansion Goals

In a strategic move to bolster its brand and achieve ambitious growth objectives, Red Roof has welcomed a new General Counsel. As part of their objectives, the company seeks to enhance guest experiences with a more consistent and improved offering. Red Roof President Zack Gharib articulated the vision, emphasizing a commitment to elevating the company’s reputation and operation. The new General Counsel is anticipated to play a significant role in realizing these aspirations as Red Roof continues to expand its presence in the hospitality sector. Mr. Gharib stated, “We will elevate this brand, this company and our business. We will do that with a better and more consistent experience for our guests.”

For more comprehensive details on the company’s strategic outlook and the role of the new General Counsel, the complete statement from Zack Gharib can be found here.