Leveraging Social Media Data to Predict Jury Behavior: A New Tool for Legal Professionals

The increasing accessibility of social media data offers legal professionals a new frontier for understanding jury behavior. This opportunity for insight emerges from an often candid display of personal beliefs and emotions on social platforms. As Jill Leibold, a senior jury consulting adviser at IMS Legal Strategies, notes, identifying individuals with a strong emotional response can be crucial. These individuals are typically more vocal and persuasive within jury deliberations, often skewing toward decisions favoring the plaintiff. With social media, legal teams can potentially anticipate these juror inclinations. For further details, visit the article here.