Automattic Inc., the web development and software company behind popular online platforms such as WordPress.com, has appointed Jordan Hinkes as its new general counsel. This move comes as the company navigates a challenging trademark dispute involving its internet publishing services. Hinkes, who previously held an in-house legal role at Twitter, joins a growing list of former Twitter executives transitioning to significant legal positions in other tech and online companies. Recently, ex-Twitter executives have assumed key legal roles at organizations like Tools for Humanity Corp. and Match Group Inc.
The appointment of Hinkes is notable as Automattic finds itself embroiled in a trademark spat that has drawn in several large law firms. This hiring decision indicates a strategic move by the company to fortify its legal team with experienced professionals as it contends with complex legal challenges in the digital publishing landscape.
Hinkes’ prior work experience at Twitter, now rebranded as X under Elon Musk’s ownership, positions him well for his new role, given the legal intricacies inherent in managing large-scale technology and internet-based services.
For more details on the appointment of Jordan Hinkes and the ongoing legal developments at Automattic, visit Bloomberg Law.