Intapp, the global provider of cloud-based software solutions, has introduced an innovative tool called DealCloud Activator aimed squarely at enhancing business development for professional services firms, including legal, accounting, and financial services. As this industry continues its technological evolution, the announcement was made at the company’s first Amplify 2025 product event in New York City, positioning DealCloud Activator as a significant addition to its suite of AI-powered tools.
The DealCloud Activator is built on a foundation of AI and behavioral science, helping firms align their business development efforts with strategic objectives and integrating new lateral partners effectively. Designed to integrate seamlessly into daily workflows, Intapp aims for the platform to not only assist in acquiring new business but also sustain firmwide growth. According to Erin Guinan, general manager of DealCloud, “Intapp DealCloud Activator breaks business development down from a nebulous concept into a handful of simple tasks each day,” thus promoting consistency across the firm’s professionals.
The initiative derives its methodologies from research highlighted in the forthcoming book, The Activator Advantage: What Today’s Rainmakers Do Differently. Notably, professionals adhering to the ‘activator’ approach have been found to be considerably more successful in growing their business portfolios.
In addition to the launch of DealCloud Activator, Intapp revealed several other advancements during the conference. These include an overhaul of the user interface for its products to reduce visual distractions and add a more intuitive layout. Another promising development is in Intapp Time, a revamped AI-driven time management system designed to reduce time leakage and bolster revenue.
Security remains a key focus for Intapp with enhancements to its Walls for AI, safeguarding confidential information across Microsoft 365 platforms. The introduction of new capabilities, such as monitoring oversharing risks, underscores Intapp’s commitment to providing robust data protection.
DealCloud Activator is now generally available to Intapp’s legal clients, with further tailored versions planned for other advisory groups as the company pushes forward its mission of applying intelligence to drive innovation and growth across professional services.
The integration of AI presented during the product event underscores Intapp’s ongoing efforts to help firms leverage their existing intellectual capital, transforming it into actionable insights to sustain competitive advantage and increase firm value.