When a seasoned attorney at a major law firm struggled to record a straightforward video, requiring almost fifty takes, it became clear that appearing on camera can present unique challenges, even for the most experienced legal professionals. Despite her extensive courtroom experience, the camera lens caused her to display stiff body language and monotone delivery, moving away from her characteristically dynamic presence.
This dynamic is not uncommon in law firms across the globe. Lawyers adept at explaining complex legal principles in writing or during oral arguments often find their natural authority diminished on camera, with their instinctive, authoritative tone seeming distant and impersonal. As described in a recent Bloomberg Law article, adapting to video is a skill that can be cultivated.
The key to mastering on-camera presence lies in adopting a two-pronged approach that combines professional expertise with personal engagement. This involves treating video content creation as an informal chat with a prospective client rather than a formal presentation. A technique championed by on-camera coach Kerry Barrett, vocal mapping, involves varying one’s vocal pitch and energy to emphasize key points—akin to creating “peaks and valleys” in a narrative to keep the viewer engaged and attentive.
Beyond vocal technique, translating one’s energy onto the screen and utilizing purposeful movement can enhance video presence. As the camera tends to flatten the speaker’s energy, maintaining an energy level slightly above a typical conversational tone can make the presentation more compelling. Likewise, incorporating intentional hand gestures within a confined space can help maintain viewer engagement and assist in conveying the message effectively.
Eye contact, often challenging to simulate on camera, can be improved using the “friend-focus” technique. Placing a photograph of a trusted colleague or friend just above the lens can transform rigid delivery into a more relatable conversation, effectively replicating the connection formed in face-to-face interactions.
Lawyers can also develop their on-camera skills by starting with simple video projects, such as recording legal updates or addressing frequently asked questions in short clips. Consistent practice, such as committing to regular “camera confidence” sessions, can help lawyers refine their presence, ultimately enabling them to deliver content that resonates with and engages viewers while underscoring their professional expertise.
For an in-depth analysis of these techniques, refer to on-camera coach Kerry Barrett’s insights shared in the original article on Bloomberg Law.