In a swift legal maneuver, LL Bean has chosen to voluntarily dismiss its trademark lawsuit against a promotional merchandiser, which was accused of infringing on the design of LL Bean’s iconic “Boat and Tote” canvas bags. This legal action was discontinued less than a month after being filed in a federal court in Maine. The case involved the merchandise company 4Imprint, which was alleged to have mimicked the distinctive design in its “Set Sail Boat Tote” product line.
LL Bean initiated the lawsuit on the basis that the “Boat and Tote” design, a significant part of the company’s brand since 1965, was being improperly utilized by 4Imprint in multiple variations. The legal representation for LL Bean in this matter was handled by the law firms Orrick, Herrington & Sutcliffe and Drummond Woodsum. More details can be found in the original article.