Microsoft is about to face a notable legal challenge in Ireland as it becomes the target of the first class action lawsuit under the country’s new collective redress legislation. Brought forth by the Irish Council for Civil Liberties (ICCL), the case alleges that Microsoft has breached GDPR regulations, particularly in the area of real-time bidding (RTB) — a process integral to digital advertising.
The ICCL contends that the tech giant’s handling of personal data in the RTB process does not comply with GDPR protocols, raising significant concerns about user privacy. This lawsuit is expected to test the boundaries and efficacy of Ireland’s Representative Actions Act, potentially setting a legal precedent for similar actions throughout the European Union.
For more details, please refer to the original article on Law.com.