Limelight, a communications and marketing agency specializing in services for law firms and other professional services sectors, has appointed Amy Hanan as its new Chief Growth Officer. Tasked with enhancing the agency’s digital and growth marketing practices, Hanan brings a wealth of experience from her previous role as Chief Marketing Officer at LRN Corporation, a provider of ethics and compliance services. Her past roles include Chief Digital Officer at Baretz+Brunelle and strategic positions at Reorg Research, now known as Octus, and ALM Media.
The appointment of Hanan is seen as a strategic move by Limelight to scale its marketing services and broaden its market footprint. According to Kenneth Gary and Erin Harrison, the founders of the agency and former colleagues of Hanan at Baretz+Brunelle and ALM, Hanan’s role will be central in crafting long-term visions and strategies at Limelight. Her responsibilities will include client engagement, business development, and participation in Limelight’s fractional CMO services intended for clients seeking growth strategy expertise.
Hanan’s appointment is aimed at leveraging her digital acumen and experience in creating high-impact marketing programs. In a statement, Kenneth Gary expressed confidence in Hanan’s capability to drive modern, digitally fluent marketing operations that achieve impactful results. He highlighted her ability to scale marketing operations at mission-driven companies, noting that her leadership would be immensely beneficial for Limelight’s clients.
Expressing her enthusiasm for joining Limelight, Hanan said she is looking forward to building on the agency’s established reputation in B2B markets and devising new strategies to accelerate growth through a digital-first approach. Her vision aligns with Limelight’s goals of expanding their service offerings and forming strategic partnerships to enhance their market presence. You can read more about Amy Hanan’s appointment on Lawnext.