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Ben M. Schorr, a noted expert in integrating Microsoft products into legal practices, has joined Affinity Consulting Group LLC, a prominent U.S. firm offering strategic business and technology consulting to legal sectors. Schorr will be part of a new innovation strategy team at Affinity, concentrating on practical applications of generative AI tools and Microsoft 365 technologies within law firms.
Schorr’s career spans over three decades in legal technology, including a significant tenure at Microsoft where he served as a senior content program manager until the company eliminated his role amid layoffs. His journey with Microsoft began years before his formal employment as a long-time Microsoft Most Valuable Professional (MVP).
Debbie Foster, CEO of Affinity, expressed enthusiasm over Schorr’s recruitment, highlighting his potential to significantly contribute to addressing the current challenges law firms face in effectively implementing AI tools. Foster critiques the trend of law firms purchasing such technologies without optimizing their potential, drawing a parallel to unused Pelotons.
Schorr outlines a realistic approach to AI in the legal industry, emphasizing manageable expectations. Many overestimate AI’s capabilities, envisioning transformative solutions rather than recognizing its role as a time-saving tool. He cites Microsoft Copilot’s utility within Microsoft 365 while acknowledging its limitations in specialized tasks like legal research, advocating a tool-agnostic perspective that adapts to specific needs.
As part of Affinity, Schorr aims to focus on practical application rather than theoretical showcases. His efforts will involve aiding legal professionals in making small, impactful changes that drive a gradual shift in workflow efficiency. Foster notes the importance of fostering “believers” in technology, asserting that genuine ROI from AI necessitates those committed to evolving work methodologies.
With his extensive background and practical outlook, Schorr’s transition to Affinity is set to enhance the firm’s strategic consulting capabilities, offering law firms a more nuanced approach to technology integration and innovation.
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