Supreme Court Urged to Reject Swiss Fashion Brand’s Bid for “Vetements” Trademark in Landmark Case
The U.S. government has recently urged the Supreme Court to reject a request from the Swiss fashion house Vetements Group AG concerning the registration of a trademark on the term “Vetements.” This term translates to “clothes” in French, prompting the application of the doctrine of foreign equivalents under trademark law. This doctrine generally prohibits the…